Drafting a subject line
We have already spoken about the importance of the subject line to get a good open rates  in our email marketing campaigns. Now we're going to explain how avoid mistakes when we write one. ... +info

The best day to send a newsletter
I think  I can assert  that the formula to get what is the perfect day to send a newsletter does not exist . Although there are studies that say that the best day is Wednesday,  I s... +info

CRM. "Customer Relationship Management."
The CRM is a software that allows recording and management  the  relationship with our customers. It is the best technological tool to support our marketing efforts within the company. ... +info

Crisis? Yes, but not in corporate communication
The  slump that manages the market nowadays means that we are forced to review every euro invested. Unfortunately, the areas worst affected usually are communication, advertising and marketing.... +info

What’s e-mail marketing for. Clarifying concepts
Many people still think about email marketing as a massive and cheap way to advertise, just rising spam, or they just think that email marketing is directly Spam. But this is not the true, email m... +info

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