e-mail analysis case study: HTCmail
With this post I'm going to start a new series called "e-mail analysis case studies". As the name suggests, from time to time I will analyze several aspects of real marketing emails or newsletters I... +info

Study: E-mail and not SMS is the preferred way to contact people
SMS is a good way to keep in touch with friends in western countries, but when it comes to making business e-mail is the preferred way to go according to a the study "ExactTarget 2008 Channel Prefer... +info

Social networks and enterprise
We can not ignore the role that social networks have taken as a professional marketing tool. Social networks allow organizations to work quickly and efficiently between them. These applications m... +info

California: Measure would let drugstores pass prescription information to bulk mailers
When you take a prescription drug, that's between you, your doctor and your pharmacist. No one else has a right to know. Perhaps not for much longer. Under legislation that quietly passed in t... +info

Email stimulates online purchases
Two out of three Internet users in the US has purchased products that they have been recommended through snail mail. Email is very popular too as a purchase recommendation tool. That is one of ... +info

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